Category: Graphic Design
Branding in the Digital Age
Branding, as I understand it, involves the design of all consumer touch points from customer service through to their digital experience online. It elevates companies into corporations and can influence our consumer spending. Many companies will misunderstand the term “branding” and assume it’s just the logo design.
Why I chose George Brown over OCAD
It was the spring of 2001. I was applying to all sorts of places, and most especially was eager to get into OCAD. The portfolio reviews were the most important part for one to get accepted and I felt really nervous. Literally all I had…
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General Web Ad Production Guide
Designing ad units for web is no arbitrary task. There is a process to it. Keep these simple tips in mind next time you go off on a tangent for web creative, no matter how ‘pretty’ it becomes.
Google Norman Rockwell
The Google logo of the day is an adaptation from Norman Rockwell’s Saturday Evening Post series. Very clever use of the sun to replace one of the o’s. Where did the stick next to the dog go? Here is the original image: It’s so sweet.…
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TTC in Dot Motion
Being one of the most expensive commutes in the world (soon to be CDN $121/month ), they’d better have a fleet of over 2,000 vehicles covering every inch of Toronto! Here it is in dot motion. Our money hard at work. Nifty, huh? TTC weekday…
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How to be Innovative
Identifying Patterns There are patterns everywhere in life. Things best left unchanged because that’s how it’s always been done. People accept this patterning, projecting it through habits into what’s considered ‘normal’. When this norm is challenged it’s often not recognized as beneficial since it pulls…
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